Why would real estate brokers use Facebook Ads to generate real estate leads? With Google being the most popular search engine in the world, does it seem feasible that real estate leads could come more quickly through Facebook than Google?
The answer is an emphatic yes! While Google AdWords remains an effective marketing tool for those seeking to generate leads, the number of people using Facebook amounts to what would be the fourth largest country in the world. Needless to say, with user estimates in the hundreds of millions of users worldwide, you have the opportunity to reach a wider, more specific audience on Facebook.
Why Facebook Ads?
But why Facebook Ads specifically? Lead generation is all about targeting the right groups to find the most motivated clients. Unlike other forms of advertising online, Facebook Ads focus on the Facebook user experience, using details from user profiles—like status updates, posts and recent likes—to shape their advertising experience. This means that, if someone is looking for a home to buy and they posted their intent on Facebook, chances are that Facebook Ads will lead them to someone who is selling a home in their area. That someone could be you.
How to Use Facebook Ads for Lead Generation
To generate real estate leads with Facebook Ads in a way that is most effective and beneficial for your business, you must understand the specifics of what you can do with Facebook Ads. At the core of the Facebook Ads experience is the unique method it uses to target users. However, you have the opportunity to shape your ads to find the right leads for your business. Here’s how:
- Create campaigns based on your ideal target audiences. For example, you can create a campaign to reach 25 to 34-year-old professionals in your area who are looking for urban property. You can also create a campaign reaching homeowners that are trying to sell. The more targeted the ad campaign, the more chances you’ll generate real estate leads in that target group.
- You have budgeting flexibility with Facebook Ads, so you determine how much of your budget should be spent on Facebook Ads, per day or per lifetime of the campaign. You can also choose Pay-Per-Click or Pay-Per-Impression models to suit your needs.
- You can drive traffic to your site. Driving traffic to the lead generation page on your website is much easier when using Facebook Ads. Whether you have a Facebook page with a form to generate leads, or a website specifically tracking your real estate leads, Facebook Ads can focus on leading potential clients to those pages.
Facebook Ads: The Bottom Line
The bottom line is that Facebook Ads are a great way to generate real estate leads that result in money for your business because you determine the parameters and Facebook taps into its extensive network of users to make those ads work for you. With the right automated tools, you can experience real estate business success. For more tools to help you and your business, visit BidSelect.com. Don’t forget to connect with us on Facebook, Twitter, YouTube and LinkedIn too.